Brand Communications Writing Portfolio
Here you'll find a collection of writing samples showcasing my approach to thoughtful, effective brand communication. Click on document to view entire PDF.
Media Alert
Client: Santo Spirits
A media alert for the launch of the new Santo Anejo Tequila at an event featuring Guy Fieri. This successful launch was covered by trade and consumer reviewers, as well as local San Francisco media.
Pitch Letter
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Client: Santo Spirits
Pitch letter to secure coverage for the launch of the new Santo Anejo Tequila. This targeted pitch was for a local spirits reviewer.
Class Project: Goodwill Community Impact Social Campaign
A multi-platform social media campaign showcasing Goodwill’s community impact and employee giving initiatives through Instagram, Slack, LinkedIn and podcast promotions.
Class Project: Crisis Communications Analysis
Analysis of a crisis communications situation at Bath & Body Works in which I evaluated strategy, tactics and outcome for my public relations class.
Class Project: Press Release
This press release announces that Palmquist University School of Law professor Michael J. Henry has been named chair of the American Bar Association’s accreditation committee, highlighting his leadership and professional experience.
Internal Communications Campaign For Goodwill
A multi-format internal communications campaign encouraging employee participation in the Consolidated Giving fund drive, featuring email, video, and podcast messaging strategies.​
